As we prepare for our press conference, I think it is important that we note professional examples of how to cover public announcements and the like. Though the politics and importance of George Osbourne’s promises and claims are well over our heads as people uninvolved in the UKs domestic politics, the structure and technique of the article is promising. It begins with a multiple-element lead, immediately addressing what is at stake (and therefore why the reader should care) and identifies the subject as an important Tory leader. The lead is then followed by some important information about how the cut would be accounted for and how the Lib Dems responded. An interesting feature of this article is the two bold headings, “Death duties” and “Family fund.” In such a dense piece of reading, this division of subjects helps the reader to stay focused on the article as a whole, as well as the various topics discussed.
You probably won't want to, but you can view the full story here.
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